Branding & Truck Wrap
The ask was branding for an HVAC company. The owner wanted something unique, memorable, and that moved away from the cliches of HVAC branding like sun and snowflake, red and blue. So I designed this fire-breathing penguin with an orange to blue gradient inspired by Utah’s red rock deserts (which look more orange than red despite the name) and winter snow.
I also designed the truck wrap using the branding. The owner wanted something clean and not too bright or obnoxious because the vehicle would be used for personal use as well. The penguins are printed on reflective material, which makes the color literally pop.
