Home & Personal PDF Art
A main component that Adobe uses in marketing imagery is what they call “Demo docs”. “Demo docs are documents we create to demonstrate Acrobat features in common business or lifestyle use cases. We aim for them to be eye-catching, detailed, and authentic, while also showcasing Adobe's creative chops.” They are used with simplified UI and device mockups to highlight specific tools (see example above).
The target audience for this project was work-from-home parents, and the goal was to showcase the Fill & Sign tool. I used illustrations commissioned by Adobe and reformatted them to work with the documents. Specifically, on the camp waiver document, I pulled different illustrated elements to interact with the headline type.
Per Adobe’s guidelines, each artwork needed to have at least a pop of the color red. Each doc was formatted to be showcased in three device mockups: tablet, mobile, and desktop. The documents are a camp waiver, school registration, immunization record, and a home loan agreement.
