Digital Campaign
Nearmap is an aerial imaging company that provides frequently updated, high-definition aerial mapping imagery. The technology is used to capture before-and-after images of catastrophes to aid insurance companies, as well as to provide aerial views of land and cities to inform civic and government planning.
Nearmap recently expanded operations into North America and wanted help to establish a presence in this new market and to demonstrate the potential of their product. The ask was for an immersive online campaign focused on two industries: Government and Insurance. The deliverables included two landing pages, static social (2 sizes, 4 versions), and four sets of animated display in six sizes.
A cool thing about marketing for Nearmap is using actual imagery from their product, real before-and-after aerial images to demonstrate the power and potential of Nearmap’s technology. I spent a lot of my time on this project finding imagery; it was a little like doing detective work.
Specific props were given for finding a way to blend a product demo into the ads in a seamless, simple, but still striking way.
Animated display & static social
Landing pages
