Demonstration Documents
A main component that Adobe uses in marketing imagery is what they call “Demo docs”. “Demo docs are documents we create to demonstrate Acrobat features in common business or lifestyle use cases. We aim for them to be eye-catching, detailed, and authentic, while also showcasing Adobe's creative chops.” They are used with simplified UI and device mockups to highlight specific tools (see example above).
The brief was for enterprise business docs; the specific industries were Tech, FSI/Banking, Healthcare, and HR. Each industry needed to have its own unique “corporate identity”, look and feel, and appear realistic.
Healthcare
FSI/Banking
Human Resources
Tech
