Digital Campaign
This was a digital campaign to showcase Adobe Acrobat’s Fill & Sign tool. The target audience was work-from-home parents, with the direction to highlight summer permission slips and how to reduce summer stress with the help of Acrobat.
I produced static social assets and five sizes of animated banners. I designed the storyboards, and then creative directed a motion graphics animator. I created the basketball camp document and incorporated a bouncing basketball into the paid media animation for eye-catching movement.
Storyboards
